Growing a Business

(Building Strong Roots for Managing Change)

“Starting a business is much like growing a tree, they both need strong roots to develop.” says author Louis R. Lucchi. In his new book, Growing a Business , Lucchi uses this tree analogy to lead business owners through the basic stages of a company's life. From seed to maturity, he shows how to develop the solid root structure necessary to feed the expanding branches of the business.

“Employees,” says Lucchi, “are an integral part of a company's root structure. They are the lifeblood of the company's foundation. Without their support, involvement, and enthusiasm, the roots die off and with them, the business.” A weak business, says, Lucchi, is a vulnerable business, likely to be the victim of more vibrant competitors.

He also points out that, as a tree gives back through shade, oxygen, and fruit, a business has a responsibility to give back to society. “Everything is interrelated,” says Lucchi, “and a company that is successful cannot be separate from the community in which it lives.”

In Growing a Business , Lucchi uses commonsense principles and easily understood case studies in showing readers exactly what it takes to successfully start and manage a business. The book is an easy-to-read, practical guide for any business wanting to improve both process and profits in today's fast changing business climate.